Monday, July 30, 2007

Neopets Gets New Line of Books in 2008

Good news for anyone like my daughter who loves Neopets! According to The Book Standard, “HarperCollins Publishers has teamed up with Neopets, an online pet site for tweens, to create a new line of books based on the company's virtual world of Neopia where users create and care for a "Neopet." According to Neopets, there are more than 40 million registered members of the Neopets website worldwide.”

Their first works will include illustrated novels, puzzle and game books, a how-to-draw book, and a field guide to Neopets, all with links back to the Neopets website. It all debuts in the fall of 2008.

I honestly didn’t think Neopets would last long, coming on the heels of the Pokemon and Digimon fads, but they continue strong today in the online world. It makes a lot of sense for them to expand beyond the Internet into traditional publishing. Neopets fans are dedicated and they spend a long time collecting their favorite Neopets and interacting in the Neopet world. This will help them extend that.

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